Lead generation from social media
Lead generation is one of the most important steps of any business. But before talking about lead generation, let’s elaborate, exactly what we mean when we talk about leads. Leads are your potential customers who have expressed some interest in your product or company and have provided their contact information that you can use to get follow up and extra details.
The basic way to generate leads online is to embed a form on a landing page where you offer something, like a discount or free consultation, in return for the viewer’s personal information. The more attractive your offer is, the more information you will be able to gather from the lead.
This is usually the basic process of generating leads through websites and it works quite well. But there is another easier and a more efficient way of generating leads in a short span of time without a landing page or even a website. That method is generating leads through social media.
Social media Ads :
Social media advertising can help you generate leads more effectively. Promoting gated content by targeting highly specific audience can decrease your advertising cost and ensure that the leads you collect meat your desirable criteria as well.
Gated content means the content that you hide behind the virtual gate. If your content is attractive enough, interested people would be willing to provide relevant information in exchange for access. It is one of the easiest and efficient ways of gathering information about customers.
Furthermore, social media advertising has evolved to include lead generation tools as well, comprising of ad formats, designed specifically to help marketers collect leads directly from social media platforms.
There are plenty of social media platforms available to help you in lead generation. Let’s have a look at a few of the major ones.
Facebook ad format offers a low-commitment, low barrier way, helping you to remain connected with your business without leaving the platform. You can attract customers with the gated content method and exchange their personal information for something of value, that can be a newsletter, product testing, or a coupon etc.
One great benefit of Facebook advertisements is that it automatically adds user contact information in the lead form. You can decide how much information you need from the lead, so you can collect relevant data from the lead without scaring him away.
LinkedIn further brings ease in data collection process because it is pre-populated with details from the user’s LinkedIn profile, and as it is already a professional networking site, the profile information of the user’s may include their job title, company, educational background etc. providing you with rich set of data about your leads. Like Facebook or other social media platforms who are compatible with mobile devices, LinkedIn also has a mobile app which makes it easy to target customers anywhere from your mobile devices.
Being the best-known platform for awareness and engagement, social media is a powerful tool for generating leads and strengthening your business. While utilizing social media always remember to start with achievable goals. Use the tips given above to develop a plan and execute it in the best way possible. Ashtex solutions also utilize social media platforms for lead generation.